Despite the sporadic traffic apparently influenced by light Monday afternoon showers pouring over Nairobi, the planned meetup evolved into what I’d call a roundup of thought leaders in Kenya’s digital and social media scene.

Albeit starting an hour late to accommodate a critical mass of brainpower, the event was a resounding success. Apart from the expected accolades and extensive discussions pertaining to Safaricom who were well represented by Maryann Michuki of Safaricom and Anne Muthui of Squad Digital, we took time to discuss community management for techies via Skunkworks-KE and other relevant local use cases such as Victor Ngeny’s work with Sandstorm Kenya and Wildlife Direct. Also commended were community efforts by Bata Kenya who have gone a long way in rejuvenating the brand. Kenya Airways also got some mixed reception and credit.

All in all it was an insightful and engaging night. Kaburo Kobia of Kenya ICT Board hinted about sensitising decision makers (policy & industry) on the recognising the role of Community Managers in the local space. A lot was discussed including analysing the trajectory Kenya has taken, the positives, negatives as well as the direction we are expecting the industry to take. Also present were representatives from Social Light Media and Pamoja Media.

Although still at its early stages, there is a lot of focus and traction on the use of social media in Kenya with a good chunk of the effort being directed towards marketing. The opportunities presented are much more than are being currently utilised. Value addition and efficiency can be achieved by moving business processes onto the social media space and tweaking business models to fit into communities. It was unanimously acknowledged that Kenya presents enormous opportunity and the group agreed to initiate bimonthly meetups to discuss and share on matters pertaining to the local digital content industry.

More information on CMAD can be found at the following locations,


[...] This post was mentioned on Twitter by Soud Hyder and Tshikuh, Marvin K. Tumbo. Marvin K. Tumbo said: RT @majiwater: Oooops [BLOGGED] #CMAD #CMADNBO cc: @kaboro @marvintumbo @passionmango @mkaigwa @mungei @chiefnyamweya [...]

Tweets that mention | Technologist | Futurist | Strategist » Blog Archive » Africa’s First CMAD; Community Managers Appreciation Day -- added these pithy words on Jan 27 11 at 11:50

[...] Africa’s first Community Manager’s Day is document on this site, videos embedded above [...]

Wrap Up of 2nd Annual Community Manager Day: Voices Around the World #CMAD « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing added these pithy words on Jan 27 11 at 15:45

[...] services and a common interest will spill over from the US and Europe. New jobs titles such as Online Community Managers and Social Media Managers will become more ‘normal’ in boardrooms and hallways [...]

Online Tech Trends and Expectations for 2011 | Pamoja Media | African Internet marketing agency | African brands | advertising in Africa added these pithy words on Feb 08 11 at 08:05

Glad to have taken part, Soud. My pleasure and look forward to more CMAD gigs in Nairobi and across the continent.

Mark added these pithy words on Jan 27 11 at 16:09

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Africa’s First CMAD; Community Managers Awareness Day



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